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Using customer cards is easy if you use the right software. The creation, implementation and use of bonus cards is a goal for many businessmen. This is understandable. Loyalty systems and programs are not just a fashion trend. This is a significant increase in the company's income. The bonuses that the card promises bind the client to the organization. However, not everyone knows how to introduce a club card system and make it work. After that, it will be possible to issue cards to customers. Our program has many tools that will help to cope with this task. You can use both bonus cards and discount cards . They are also called ' discount cards ', because one card can be used to accrue bonuses to customers and provide discounts if necessary. The general term for the loyalty system is ' club cards ' for regular customers. Those who constantly use the services of a certain organization are entitled to privileges. Loyalty card means by its name a loyalty card. Loyalty is customer loyalty. The client does not just buy something once, he can constantly spend money in your institution. For this, a loyalty card is issued. No matter what terms we call cards for clients . In fact, these are all plastic cards that are needed to identify buyers. What does loyalty system mean? This is a system of cards and loyalty. A loyalty system for customers, which includes both a physical component in the form of plastic cards, and electronic software that can work with these cards properly. What loyalty system will be implemented? It all depends on your settings in the ' USU ' program.
The bonus loyalty system does not require the mandatory presentation of cards. It is enough for the buyer to give his name or phone number. But for many buyers, it is more obvious if they are still given a card that they can touch and feel, as it were, that accrued bonuses are stored on it. There are two ways to create a loyalty card for customers. There is a cheaper and more expensive way. A cheap way is to mass-produce cards by ordering them from any local printer. It is important to issue cards for customers with unique numbers. The card program for customers will allow you to save in personal accounts. That is, when a card is issued to the buyer, a connection is formed in the program. It will be seen that a client with such and such a name has been issued a card with such and such a number. Therefore, issuing cards to customers is easy. It is extremely difficult to get confused with this action. But, even if you get confused, the customer bonus card accounting program always makes it possible to correct the customer account. You can download the program for free as a demo version.
There is also a more complicated way. You can also make personalized cards for clients. That is, on each card the name of the buyer will also be indicated. Making a client card with his name is easy. To do this, you will need to purchase special equipment . It's called ' card printer '. You can make a loyalty card even with a photo of the buyer. Modern technologies can do a lot. So, how to make bonus cards for clients? First you purchase the ' Universal Accounting System ', and then you decide on the method of issuing cards.
How do bonus cards work? In fact, this is a plastic card that identifies the client and binds him to your company. With this card, he will be able to receive small bonuses for each purchase of a product or service. This creates an additional incentive for the client to always choose your company. Such cards can be issued for a fee or free of charge.
Cards for customers must be used in accordance with their purpose. If you want to implement a loyalty system and earn "bonuses" their "clients" , you must register club cards for them.
Club cards can be issued to both existing and new customers. Cards are discount and bonus. The former give discounts, the latter allow you to accumulate bonuses. Moreover, at present, bonus rather than discount cards are becoming increasingly popular.
See what cards are by purpose and type of use. Below is a detailed classification.
Each client card has a bonus card number. By this number, the software can recognize the owner of the card. Registration of a bonus card is as simple as possible. When issuing a card to a person, the number of the issued card is entered in the customer account. This is how the program remembers the owner of the card. In this case, no activation of the bonus card is required. To add a bonus card, the Clients module is used.
There are bonus cards for stores, medical centers, sports clubs, etc. To apply for a bonus card, you just need to contact an employee of the enterprise. You can check the balance of a bonus card if the organization has such a service. There are different ways to implement interaction with customers. For example, the card balance can be checked on the company's website. Or you can talk to a special 
telegram bot . If a mobile application is ordered, then bonus cards will be visible in the phone. And there is also the opportunity to use a geographical map in your work. If you mark the client's address, then bonus points on the card can be viewed.
The Loyalty Bonus Card still needs to be protected from abuse. Often , SMS confirmations are used for this. First, when registering a card, you need to confirm your mobile phone number by naming a unique code sent in the form of an SMS message. And then some organizations also ask for the sent code in the same way when using the card. After all, the business will incur losses if unscrupulous employees of the organization use other people's cards. And also the clients themselves will suffer losses if someone else uses their accumulated bonuses.
How to get a discount card? Easily. Most often, discount cards are free. They can be obtained from an organization that wants to know each of its clients. To register a discount card, you usually need to fill out a questionnaire. Valid discount cards allow consumers to purchase goods and services at a cheaper price. It's like a loyalty card. If you constantly spend your money in some institution. This establishment is ready to sell you its products at a lower price. There are pharmacy discount cards, store discount cards, etc. Making a discount card for your customers is easy. Look above in this article section ' How to make a loyalty card for customers? '.
This is the same as discount cards. The most common discount cards for clothing stores. A clothing store discount card allows you to purchase quality items at discounted prices. Upon presentation of a discount card, the cost of clothing can be reduced by up to 80%. Holders of a discount card can transfer it to other persons, since such cards are not registered. Discount card data is stored exclusively in the organization's software. Therefore, even if you accidentally lose the card, no one will know your personal data. Everything is absolutely safe. And to get a new card to replace the lost one, you can apply again to the same institution.
Any of the above types of cards can be considered club cards. But most often the concept of club cards is used in the sports industry. In a sports club or medical center, a club card helps to quickly identify a client. In these cases, cards are most often personalized and their transfer to other persons is prohibited. At the entrance they can check the club card. If it turns out that you did not purchase it, they may refuse to provide services. How to get a club card? You need to start using the services of the organization that has implemented the card system. And implementing cards for customers is as easy as shelling pears. Use the appropriate software from ' USU '.
Any of the above types of cards can be considered loyalty cards. Loyalty is customer loyalty. Many organizations use different ways to increase customer loyalty . The card system is one such way. The loyalty program is usually built into the main enterprise automation system. That is, where customer records are kept, special measures are taken to retain customers there. Customer retention rate will be higher when using the ' Universal Accounting Program '.
Some companies go even further and create a personal account on the site. Loyalty card cabinet is ordered separately . You can check the loyalty card not only in the account, but also through other software tools. For example, you can order a corporate WhatsApp account , in which not a person, but a robot will respond.
Any of the above types of cards can be considered loyalty cards. Any card means that your data is entered into the organization's customer database . For it is impossible to take into account and analyze buyers without a card. Therefore, each company tries to fill its client base. Firstly, it clearly shows: how the business is developing, what an increase in customers . Secondly, the presence of contact details of customers gives the business additional opportunities. There is an opportunity to make advertising mailings . Therefore, getting a loyalty card is very easy. Creating a loyalty card is also easy. Especially if you read this article in full.
Sometimes it is possible to create a loyalty card online. ' Online ' means ' on site '. This becomes possible if automatic client registration is implemented. If the client can register as a buyer on the website of the organization, at the same time a loyalty discount card can be created for him. What does the loyalty card give? It can give discounts, bonuses, participation in certain promotions, and much more. For example, a loyalty card for a beauty salon may, under certain conditions, even include receiving free beauty treatments. A loyalty card for regular customers is modern and profitable. Try it and you won't regret it.
Any of the above types of cards are made of plastic. Plastic is a fairly durable material. It is used in the manufacture of cards for a reason. He is light. It won't wear out quickly. This means that it is convenient for both the client and the organization. The organization will not reissue the card many times. Once issued a card, and the client will be able to serve it for a long time. You can buy plastic cards or get them for free. It all depends on the conditions of the organization that issues its cards to customers. How to get a plastic card? You must first choose a company whose services you plan to use for a long time. And then ask if they have a loyalty card system. You can issue a plastic card for yourself or your family members. You can make plastic cards either at the nearest printing house, or print them yourself with special equipment .
It is possible to use any cards. Each has its own advantages and disadvantages. The main thing is to choose the appropriate reader for each type of card. Otherwise, you won't be able to use them. The reader can be connected directly to the computer on which the program is running. So, the cards are:
Cards with a barcode are the most convenient, since it will be easy to pick up equipment for them in the form of a barcode scanner. They won't demagnetize over time. It will be possible to work both with and without equipment, simply by copying the card number into the program when searching for the right client. This is especially convenient, because the reader is not always at hand.
See supported hardware .
Where can I get customer cards? Now we will talk about it. This is one of the first questions entrepreneurs ask. Maps can be ordered in bulk from a local print shop, or even printed by yourself with a dedicated map printer. At first, an order at a printing house will be cheaper, but if a lot of clients pass through your medical institution, it is cheaper to order a card printer.
When ordering from a printer, please specify that each card must have a unique number, eg starting from '10001' and then ascending. It is important that the number consists of at least five characters, then the barcode scanner can read it.
It is also worth noting that in the printing house you can order a large batch of only standard cards. Orders for personalized cards will need to be printed on your own printer if you want to issue them to the client without delay.
At first, the introduction of club cards will require investments. You can try to recoup them immediately by setting a certain price for the purchase of a club card. But in order for customers to agree to a purchase, bonuses and discounts must be large. The price of the club card should justify itself. If the cost of a club card turns out to be very high, they simply will not buy it.
You can also issue cards for free. Then to the question ' How much does a club card cost? ' you'll be proud to say it's free. And over time, the insignificant costs of issuing club cards will pay off through increasing the loyalty of your customers.
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Universal Accounting System
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