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Group of programs: Business automation

Analysis of advertising use

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Quick transition.
What do you want to do now?

If you want to get acquainted with the program, the fastest way is to first watch the full video, and then download the free demo version and work with it yourself. If necessary, request a presentation from technical support or read the instructions.



A screenshot is a photo of the software running. From it you can immediately understand what a CRM system looks like. We have implemented a window interface with support for UX/UI design. This means that the user interface is based on years of user experience. Each action is located exactly where it is most convenient to perform it. Thanks to such a competent approach, your work productivity will be maximum. Click on the small image to open the screenshot in full size.

If you buy a USU CRM system with a configuration of at least “Standard”, you will have a choice of designs from more than fifty templates. Each user of the software will have the opportunity to choose the design of the program to suit their taste. Every day of work should bring joy!

Analysis of advertising use - Program screenshot

Analyzing advertisement use is important so that a company can track whether the expenses of advertisement campaigns are consistent with the value the advertisement is providing. Today it is difficult to imagine the work of any successful enterprise, organization, agency without it. No matter what you produce, no matter what services you provide, you won't be able to achieve success without appropriate information analysis. It is impossible to sell what the consumer knows nothing about.

Some companies mistakenly follow the path of use of spontaneous marketing — they invest in advertising without preliminary market analysis when there is free money that can be spent on advertising their products or services. This tactic usually doesn't work. Some company’s managers and workers of marketing department routinely write down the cost of informing consumers about themselves as a loss, and in vain.

It doesn't really matter how big or small your company's budget for advertising is. You can order videos on radio and television, print street-boards, hold promotions with invited celebrities, or you can limit yourself to modest leaflets and brochures. In any case, use analysis is required. Without a clear idea of who your information analysis is designed to, without a return to the form of real sales, advertising only works of the future, and even then it is very conditional. It is not necessary that sales grow later, in this distant future.

To ensure that the use of advertising tools is not unprofitable, but profitable, USU Software has developed software that helps to carry out a competent and professional analysis. The program runs on the Windows operating system with the support of all countries and languages.

Who is the developer?

Akulov Nikolay

Expert and chief programmer who participated in the design and development of this software.

Date this page was reviewed:
2024-11-25

This video is in Russian. We have not yet managed to make videos in other languages.

A software solution from the USU Software team helps evaluate not only the effectiveness of advertising use but also provide the necessary analytical data in order to find the optimal solution — where, how, how much analysis information to place so that the funds spent on this pay off with interest. The analysis system helps to structure the work of the company, to see weak points in the development strategy.

Enterprise employees responsible for posting analysis information is been able to see which tools bring the most value. If advertising on the radio turns out to be the most effective, and the majority of customers come precisely because they have heard it, is it worth investing in advertising modules in the newspaper, which is almost ineffective! The software, without missing a single detail, calculates statistics and provides them in the form of a prepared report. Analysis of the effectiveness and use of advertising support for the organization's work helps to form a permanent advertising budget. The manager should be able to order analysis information campaigns not periodically, as funds become available, but systematically, regularly. It is this approach that can increase returns, replenish the client base, and gain a reputation as a stable and successful organization. Optimization of its own expenses for these purposes gives the company free funds that can be used for other important purposes.

The app from the USU Software also provides the ability to plan — all the costs of these needs, the amount of information support, ways of its implementation can be planned for a short or long period. This makes the use of advertising opportunities more thoughtful, competent, and profitable.

An analysis of the use of advertising can be carried out both in general and for each client since the software forms a single database that contains not only contact information and a complete history of orders of each person who applied for a product or service but also information about the source from which the client learned about You.

When starting the program, you can select the language.

When starting the program, you can select the language.

You can download the demo version for free. And work in the program for two weeks. Some information has already been included there for clarity.

Who is the translator?

Khoilo Roman

Chief programmer who took part in the translation of this software into different languages.



The system from the USU keeps statistics on all partners in the advertising market. It'll display information about where, when, and at what prices information support or advertising services was ordered.

The program will offer you the best proposals for placing information about the company — more profitable in cost, more effective in terms of return.

All the necessary reports, analysis, documents, contracts, acts, and even payment documentation will be generated in automatic mode.

The head of the organization should be able to monitor the use of advertising tools in real-time, and at any stage to conduct interim performance assessments. The advertising use analysis program allows managers and the sales department to organize SMS mailing and sending letters by e-mail. Such mailing list can be massive if you need to inform numerous customers from the existing database, or it can be targeted if the information is intended for a specific person. USU Software ensures close and fast interaction of all departments. Managers will be able to see through which channels the customer learned about the company, marketers will be aware of general customer statistics. The executive and the financiers see if the advertising costs match the profit margins.



Order an analysis of advertising use

To buy the program, just call or write to us. Our specialists will agree with you on the appropriate software configuration, prepare a contract and an invoice for payment.



How to buy the program?

Installation and training are done via the Internet
Approximate time required: 1 hour, 20 minutes



Also you can order custom software development

If you have special software requirements, order custom development. Then you won’t have to adapt to the program, but the program will be adjusted to your business processes!




Analysis of advertising use

The manager and planning departments will be able to get an analysis of the most popular goods and services, as well as see what is not in demand from the assortment. This helps you make informed and correct decisions when planning promotions and special offers.

The program will identify the most loyal regular customers, for the specialists in the use of advertising tools are able to prepare personal programs and promotions, special offers. The analysis system will show what services you spent the most on in a given period, this will help you review costs and optimize them. Our software shows the chef how efficiently the advertising department works in general and how efficiently and efficiently its individual employees work. This data will be useful in solving personnel issues.

The system for analyzing the use of advertising opportunities will additionally work on the company's image. The ability to integrate with telephony, for example, will allow you to see which customer wants to use your services. Both secretary and manager will be able to immediately address the person by name and patronymic. Integration with the site will give the client a chance to see the stages of his order fulfillment right on your site. All clients will feel important, unique, exclusive, and this can be an excellent addition to the image information campaign. A convenient functional planner helps plan the work of employees, and the backup function guarantees the safety of all data, documents, files without having to stop work and perform such copying manually. If desired, you can use a specially developed application on employees' mobile phones. This helps the team to communicate on work issues more quickly. There is a special application for the gadgets of regular customers. The software functions very simply. The quick start is the ability to easily upload the initial data to the system. A clear interface and beautiful design make the use of the software a really easy task.