Rating: 4.9. Number of organizations: 454

Countries: All
Operating system: Windows, Android, macOS
Group of programs: Business automation

Software USU

Setting up and accounting for advertising

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Program screenshot

A screenshot is a photo of the software running. From it you can immediately understand what a CRM system looks like. We have implemented a window interface with support for UX/UI design. This means that the user interface is based on years of user experience. Each action is located exactly where it is most convenient to perform it. Thanks to such a competent approach, your work productivity will be maximum. Click on the small image to open the screenshot in full size.

If you buy a USU CRM system with a configuration of at least “Standard”, you will have a choice of designs from more than fifty templates. Each user of the software will have the opportunity to choose the design of the program to suit their taste. Every day of work should bring joy!

Marketing automation as the main tool for promoting goods and services is becoming an urgent trend, setting up and accounting advertising through software algorithms becomes the optimal solution, given current trends in market relations and high competition. The stable, rapid growth of advertising technologies, the active use of Internet platforms make marketing agencies change their approach to accounting, setting up, and maintaining internal processes. An increase in the volume of advertising channels implies a greater amount of data that must be processed and entered into documentary forms. But for specialists to spend their energy on developing strategies, working with clients, and not on routine operations, it is much more rational to take advantage of the achievements of computer technology and transfer the setting up of control accounting mechanisms to specialized platforms. The transition to automation is becoming a significant tool in a competitive advantage. The delay in this matter is compared to a step back in business development. Advertising agencies and marketing services in companies are faced with the complexity and increase in the operational part of campaigns to promote products and services, as customers require the involvement of more specialists and the use of different technologies. By automating operational accounting processes, it is possible to achieve efficiency in project implementation and optimization of the resources involved. The use of specialized accounting systems also helps reduce the risk of inaccuracies, errors inherent in the human factor, this is especially appreciated by the accounting management.

Advertising agencies must use in their work a variety of disseminating information platforms, including various forms of media, search engines, and social networks and setting up impressions. Often payment has to be done by one employee, who is already entrusted with other responsibilities. At the same time, it is important to take into account different accounting providing data formats, apply different accounting approaches to analysis, technological accounting capabilities. Employees are forced to consolidate the available information manually, generate tables, spend a lot of time on calculations and analysis of indicators. Our company understands all the nuances and difficulties in the modern management of advertising projects and thus has tried to create a program that can adapt to the specifics of any business. USU Software system helps to combine existing channels in single information space and automate most labor-intensive processes. Implementation of the application reduces the time of implementation of daily duties by several times, which admits advertising specialists to concentrate on meaningful goals. The software has the necessary functionality for planning promotions, campaigns, rationally calculating and distributing the budget between areas, depending on their effectiveness. Employees able to constantly monitor the actual costs with the planned indicators, in case of significant deviations, correct them in time, by introducing new criteria.

If earlier it was possible to track the accounting progress of work only in the summary report on the campaign, collected and analyzed manually, then thanks to the settings of the USU Software program, these stages will go into automatic mode. The fact that earlier these processes were carried out no more than several times a month due to labor intensity led to problems of timely identification of difficulties, the software accounting configuration does not limit the scope of work, the number of reports. The user needs a couple of minutes to make a selection of parameters and get a ready-made document containing as much of the relevant information as possible. A personal planner becomes an additional convenient employee tool, it will not allow you to forget about important matters, upcoming meetings, and projects. To evaluate the performance of the entire department and the manager, the management can display statistics by comparing the sales plan indicators. The level of reached available budget limits is also displayed here. The system is configured to respond to deviations in plans, which will allow you to act based on the current situation. The summary report is prepared by the program automatically, using all advertising channels. Additionally, you can use the grouping information on different channel options, make the appropriate settings. Due to the visualization of the parameters of running an advertising campaign, it is easier to track the overall effectiveness, especially since the system is able to notify in time about problems.

Who is the developer?

Our unique accounting development not only helps in setting up and maintaining advertising accounting but also in calculating calculations, excluding the likelihood of making mistakes.

With the connection of the budget balancer, these tasks were taken over by the automation system. From that point on, daily costs became more even, and the statistical probability of overspending dropped to 1%. The need to control the use of funds within each individual site has disappeared: the system supports all major channels - be it context, social networks, or video advertising.

After starting to work with our system, the flexibility of optimization has grown significantly. The system is based on transparent rules that the user setting up needs based on his strategy. Bets are set with the required frequency and are adjusted every half hour, following an optimization algorithm. You can set any KPI for it: from cost per click to customer value.

Download demo version

When starting the program, you can select the language.

You can download the demo version for free. And work in the program for two weeks. Some information has already been included there for clarity.

Who is the translator?

After the implementation of the automation system, the agency began to devote more time to optimizing client campaigns: not only budgets and cost per click but also conversions and CPA. The labor of specialists is too valuable to be used where an automation system can handle. But by saving them from unnecessary operating systems, it is easy to get a valuable creating new competitive advantages resource. Automation has solved our main task: to redirect resources and expertise to develop business, customer service and increase the effectiveness of advertising campaigns. Which certainly gave us a competitive edge. This functionality allows fully automating the technological processes occurring in the work of an advertising agency, bringing the number of errors in various calculations to zero, speeding up and setting up the processing of information, and remove some of the responsibilities from the shoulders of employees, making it possible to work more efficiently. Automatic online calculation of sales profitability based on receipts and expenses related to the sale. Automatic analytics of pre-configured key indicators for completed transactions, work performed, financial transactions, and others. Convenient work with a list of products and services for placement in the attachment to documents. The ability to generate and autocomplete printed forms of documents according to specified templates. Automatic setting of tasks for the formation of estimates and monitoring the effectiveness of work. Unified register of production works, history of changes in production stages, and analytics for the section. Summary information on all operations: the number of receipts and expenses, both general and with details for selected sales, clients, managers, contractors.

The software product provides control over the work of all employees of the advertising agency and all stages of the production process, taking into account its characteristics. The platform can be easily integrated into the environment of an advertising agency and provides a high level of data security.

Each data set can be obtained from the database by sampling and formatting in the form of a report.

Order a setting up and accounting for advertising

Buy a ready-made program

Also you can order custom software development

If you have special software requirements, order custom development. Then you won’t have to adapt to the program, but the program will be adjusted to your business processes!

Setting up and accounting for advertising