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Marketing Analysis

In the ' USU ' program, the analysis of marketing and advertising is carried out using a special report. Report "Marketing" used to evaluate the effectiveness of marketing.

The main meaning that is invested in the concept of marketing is the sources of information through which consumers learn about your products. It can be some kind of advertising, or a recommendation from one satisfied client to another.

Don't waste your money on non-working ads. For each ad, you will be able to see the return in exact financial terms. And all that needs to be done for this is just to find out when registering a client how exactly he learned about you.

This year

The first graph is a graphical representation of transaction amounts by information sources for the current year.

Last year

The second graph is an estimate of the volume of transactions for each source of information for the previous year.

Comparison

For each advertising method, you can see a comparison of indicators relative to the previous year and identify the most successful methods.

Divergence (difference)

The report will show you immediately the difference between last and current year.

Scattering by month

These are the monthly ad results.

Percentage

Percentage ratio to quickly analyze the proportion of each source of information in each month.

On years. During all this time

These are the marketing results for each year.

Differentiated Marketing. Categories of attraction by product groups

Differential marketing is a strategy when efforts are directed simultaneously to several market segments.

For each group of information sources, segments are formed that show how much money was received from the sale of certain groups of goods sold to people who came specifically for a particular group of advertising.

Differentiated Marketing. Attraction categories by product subgroups

This is a more detailed view already by subgroups of goods.

Differentiated Marketing. Sources of attraction by product groups

For each specific source of information, segments are formed that show how much money was received from the sale of certain groups of goods sold to people who came specifically for a particular type of advertising.

Differentiated Marketing. Sources of attraction by product subgroups

This is a more detailed view already by subgroups of goods.

marketing intervention. Categories

Marketing Intervention . Means "advertising interference". The analytics show how sales of each division stack up, broken down by customer acquisition methods. It also shows the effectiveness of each advertising channel in relation to a specific division of the company. This graph shows analytics by groups of information sources.

marketing intervention. Subcategories

This graph shows analytics already for each source of information.

Target Marketing

Target marketing is a form of marketing activity in which the seller delimits market segments. For each source of information, you can see which groups of customers are more attracted to it. And also for each group of consumers it is clear which types of advertising are more effective for them.

See below for other helpful topics:

• Sales volume analysis
• Product sales analysis
• Profit Analysis
• Sales time analysis
• Analysis of sales amounts
• Analysis of the sale of goods
• Cost analysis

• Download the program with interactive training