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Analysis of customer groups

In the ' USU ' program, analysis of client groups is performed using a special report. Report "Clients. Groups" used for the economic concept " Measuring inequality ".

By dividing customers into groups that are convenient for you, you can separately evaluate various indicators for them. For example, now you will be able to analyze which customer groups you earn how much money. Seeing this statistics, it will be possible to correctly build relationships with a particular group of customers.

Measuring inequality. This year

The report shows the amount of income from each group of clients for the current year.

Measuring inequality. Last year

The report shows the amount of income from each group of customers over the past year.

Comparison

The report allows you to compare the dynamics of income from the groups of customers of the last year.

Divergence (difference)

The report will immediately show the difference in income from customer groups compared to last year.

Scattering by months

The report will show the income from each customer group for each month of the current year.

Percentage

The report will help you evaluate what percentage each group contributed to each month's income.

On years. During all this time

The report will show the dynamics of income from each group of clients over the years.

Preferences. Categories

It is important to find an approach to each group of clients. That's what preference analysis is for. Revenue per customer group is broken down into sections by type of goods and services. In this report, preferences can be viewed by groups of products sold.

Preferences. Subcategories

In this report, preferences can be viewed by subgroups of products sold.

Channels

A very important topic for any manager is the channels for attracting customers. It is important to understand where this or that group of customers comes from. This understanding allows you to more carefully work out the marketing channel that better attracts consumers. In this analytics, for each group of customers, you can see which type of advertising works best for them.

Employee segregation

Segregation is the policy of forcibly separating a group of clients. Not all client groups are easy to work with, while others require certain knowledge from managers. It is possible to allocate different levels of training of employees to different groups of clients.

See below for other helpful topics:

• Analysis of income and expenses
• Customer Analysis
• Analysis of customer cities
• Loyal customer analysis
• Client country analysis
• Analysis of sales volume of goods
• Analysis of the number of goods

• Download the program with interactive training