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Sources of information

Data display

Every organization invests in advertising. Therefore, it is important to understand which advertising brings more value. To do this, you need to fill out a special guide in the program. "Information Sources" , in which you can list where your customers can find out about you.

When entering the directory, the data appears "in a grouped form" .

If in previous articles you have not yet switched to the topic grouping , then you can do it right now.

If you right-click and select the command "Expand all" , then we will see the values that were hidden in each group.

Learn more about what types of menus are.

You can use pictures for any values to increase the visibility of textual information.

Add a note

If there are not those types of advertising from which customers come to you, then you can easily add .

See what types of input fields there are to know how to fill them in correctly.

When we add a new information source other than "Names" still indicate "Category" . This is in case you advertise, for example, in five different magazines. So you will add five sources of information by the title of each journal, but put them all in the same category ' Journals '. This is done so that in the future you can receive statistical data on the payback of each individual advertisement and in general for all magazines.

Where is it useful?

Where sources of information will be useful to us in the future? And they come in handy "customer registration" , if you do not conduct impersonal sales, but replenish your customer base.

First you fill out the guide "Sources of information" , and then when adding "client" it remains to quickly select the desired value from the list.

To speed up the process of registering buyers, this field can be left blank, as the default value is ' Unknown '.

Advertising effectiveness analysis

It will be possible to analyze the effectiveness of advertising in the future using a special report.

What's next?

By this time, we have familiarized ourselves with all the directories in the ' Organization ' folder.

Now you can fill program settings .

And then move on to reference books relating to financial resources. And let's start with currency .

See below for other helpful topics:

• Program settings
• Assigning pictures
• Currencies
• Menu types
• Adding an entry
• Staff
• Marketing
• To the begining

• Download the program with interactive training