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Group of programs: Business automation

Organization of system of marketing

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Quick transition.
What do you want to do now?

If you want to get acquainted with the program, the fastest way is to first watch the full video, and then download the free demo version and work with it yourself. If necessary, request a presentation from technical support or read the instructions.



A screenshot is a photo of the software running. From it you can immediately understand what a CRM system looks like. We have implemented a window interface with support for UX/UI design. This means that the user interface is based on years of user experience. Each action is located exactly where it is most convenient to perform it. Thanks to such a competent approach, your work productivity will be maximum. Click on the small image to open the screenshot in full size.

If you buy a USU CRM system with a configuration of at least “Standard”, you will have a choice of designs from more than fifty templates. Each user of the software will have the opportunity to choose the design of the program to suit their taste. Every day of work should bring joy!

Organization of system of  marketing - Program screenshot

The constant dynamics and changes in the marketing economy affect the development processes in any business, and the success of the entire enterprise depends on how the organization of the marketing system is organized. It is marketing that helps to identify resources and directions for achieving better results and making a profit. Due to the specificity of each activity field, they have separate, characteristic features that should be taken into account when organizing marketing organization departments. The experience of many companies shows that a competently created service for the promotion of goods and services makes it possible to achieve high efficiency, optimizing every stage of work processes. The organization of a marketing service here should be understood as building effective channels of interaction between departments and employees. Delegation of clear powers, division of areas of responsibility does not give rise to confusion and unnecessary actions that do not bring the desired result.

The main task in the system of forming the structure of the marketing organization is to create the retaining occupied positions conditions and increasing them against the background of competition. But it is worthwhile to understand that a competent organization of all areas is required, such as control over the implementation of planned coming year tasks, tracking net income indicators, and managing the stages of implementation of strategic objectives. It is not enough just to draw up a year plan. It is necessary to constantly monitor a large volume of indicators to timely identify emerging problems and solve them. To determine income, you should make a variety of analytical product categories calculations, groups of counterparties, methods of implementation, and volumes of orders received, which is a rather laborious specialists task. At the end of the reporting period, it is necessary to submit a report reflecting the results of the campaigns to assess the overall effectiveness, which is also time-consuming, and, unfortunately, the accuracy of the data obtained leaves much to be desired. Thanks to the development of computer technology, entrepreneurs have been able to automate most of the business processes, including those related to marketing. Specialized system programs help to organize the structure of the activity of the marketing service and the promotion of services and goods.

Who is the developer?

Akulov Nikolay

Expert and chief programmer who participated in the design and development of this software.

Date this page was reviewed:
2024-11-22

This video is in Russian. We have not yet managed to make videos in other languages.

USU Software system is one of the brightest representatives of software platforms that can automate the work of the marketing organization department. As an end-to-end solution, it can create an efficient work environment and help improve communication between employees, departments, and organization branches. When creating the application system, we tried to take into account the entire cycle, from planning and setting up to conducting and subsequent analysis of the profitability indicators of the companies being held. Through the use of forecasting technologies and processing a large amount of information, employees receive tools to determine the willingness of customers to make a purchase, to operate with personalized data. All functionality is built in such a way as to satisfy the needs of specialists of any level, the interface is as simple and intuitive as possible. You don't have to go through lengthy training courses to master the menu, a few hours are enough and you can start active operation. Nevertheless, the main features of our development include the ability to create an individual set of options suitable for the needs of a particular organization, which means that you only get what is definitely useful when organizing a marketing system.

But, among other things, the USU Software program monitors the collection of information and analytics from the position of goods, their position in the market, helping to find new sales areas, taking into account possible changes in directions. The activity of the marketing service involves the daily collection of primary information on their positions and competitors, which is quite difficult without an automation system. These approaches allow you to thoroughly know the sales market, respond adequately and in time to changes and determine the competitiveness of services at the current moment. By automating the analysis, it becomes easier for the marketing team to create an effective strategy that leads to increased sales by dividing the market into segments by target audience. Such analytics and the presence of a unified strategy help form the annual plan. The organization of the analysis of the work performed serves as a kind of indicator of the quality of the tasks being implemented. The management has at its disposal a wide range of functionality for reporting, it helps track the productivity of departments in selected areas, giving an objective assessment of commodity items. To think over a plan for the next period, it is enough to display statistics and assess the overall dynamics.

When starting the program, you can select the language.

When starting the program, you can select the language.

You can download the demo version for free. And work in the program for two weeks. Some information has already been included there for clarity.

Who is the translator?

Khoilo Roman

Chief programmer who took part in the translation of this software into different languages.



The use of automation systems proves to be a useful event for all specialists of the marketing and promotion department. The director able to prepare any reporting in a few minutes and at the current moment identifies the processes that require changes. Marketing analysts get rid of most of the routine processes, including handing over to the USU Software program filling out documentary forms, scheduling upcoming events in a special reminder module. Our system configuration is suitable for both marketing agencies and individual marketing services, the organization of which has become a necessity in any area of business. But, realizing that each organization requires a separate approach, we do not offer a single solution, but create it for your tasks, having previously studied the specifics and features of the organization of affairs at the enterprise. Thanks to well-thought-out and high-quality automation of marketing activities, the workload on staff are reduced, the system takes over the bulk of routine tasks, allowing you to focus on performing more significant duties. The obvious advantages from the implementation of system platforms also affect the general mood of the team, since the internal structure improves, everyone performs work strictly within the established framework, but at the same time closely interact in a single mechanism. We propose to study the functionality of the USU Software system application in practice by downloading the demo version from the link located on the site!

Utilizing the system, adjustments can be made to create a comfortable environment for the interaction of the marketing service with other departments. The system helps evaluate all aspects of the advertising department in the organization, simultaneously pointing out the shortcomings and suggesting ways of correction. An electronic database of customers and internal segmentation help employees to competently establish communication, taking into account the interests of each category.



Order an organization of system of marketing

To buy the program, just call or write to us. Our specialists will agree with you on the appropriate software configuration, prepare a contract and an invoice for payment.



How to buy the program?

Installation and training are done via the Internet
Approximate time required: 1 hour, 20 minutes



Also you can order custom software development

If you have special software requirements, order custom development. Then you won’t have to adapt to the program, but the program will be adjusted to your business processes!




Organization of system of marketing

By automating the analysis of advertising channels, users of the USU Software system save a lot of time. The configuration helps to minimize the negative impact of human error, eliminating the possibility of errors and inaccuracies. The system provides maximum information for the subsequent evaluation and optimization of advertising campaigns, saving the budget, reducing the total cost. Due to the correct distribution of the roles of the program users, it turns out, to synchronize the overall efforts and achieve an increase in profits. Correct automation of the marketing sphere allows analyzing the promotions being implemented based on complete data, you get at your disposal a common information base in a convenient interface. Our development has the necessary tools to conduct a detailed analysis of conversion, traffic, and other actions on one platform, which create a big picture. The versatility of the application lies in the ability to plan, analyze and track any advertising-related processes.

By organizing the correct interaction with counterparties, the previously planned results are achieved, reducing unnecessary costs. The management is able to make optimal decisions based on the obtained analytics and excluding human intervention from the general chain, which is especially valuable in the work of the marketing department. The functionality of the system configuration help to make personalized distribution of messages, letters, and SMS to clients, involving them in a dialogue, increasing loyalty. The release of company employees from many routine tasks contributes to the implementation of new projects by redirecting resources. The system is not demanding on the hardware on which it is installed, which means that you do not have to buy new computers. Installation, configuration, and training of personnel are carried out by our specialists, both on-site and remotely.

Thanks to the individual customization of the USU Software system for a narrow specialization, it provides more accurate segmentation data!